I am wondering if search engines would penalize my website if I linked back to my site from other websites I own. They are all about the same topic (keyword), but slightly different and websites are also designed differently, no duplicate contents. But all three show me as the owner in WHOIS. Here’s a hypothetical example. Let’s say I own three different websites related to dolls, site-1 has general info about dolls, site-2 and site-3 only have info about Barbie dolls and Ken dolls respectively. All 3 sites have different IP addresses. I want to link back from the index pages of site-2 and site-3 to site-1, but no reciprocal links from site-1. I want to let my visitors know there’s another site with more info about dolls in case they didn’t find what they were looking for at site-2 or site-3. Of course this would also help me increase the link popularity of site-1, but I wasn’t sure if this would violate SEO rules.

Thank you in advance for your replies.

Regards,
Mike

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