Linking Strategies & Website Marketing.

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Tag Archives: Reciprocal Link

Linking Concept?

queeneve


I am confused about the linking isuue, I know that a reciprocal link is a mutual link between two objects, but I cant understand the one way link, which is better is it to put my link on others sites or to take others sites link on my website??
please answer only if you are sure of you answer as I need accurate simple answer, please do not use the words towards – to – pointing – popularity i need simple answer either put your link on others site or put others site on your site

Wine Gifts

3 Way Links an Emerging Trend or SEO Trap for the Unwitting Webmaster?

Rosemary Donald


Traditionally reciprocal linking has been a tried and true method of raising the profile of a website on the internet. The major search engines still index sites based on the number of links from one site to another amongst many other factors. The more references and listings your website has on the internet the more exposure your site receives overall which impacts positively on your search engine rankings. The upside of reciprocal linking with a site whose content is similar or complimentary to yours is that traffic originating from their site to yours and vice versa is targeted content traffic who may be interested in purchasing the products and services you have on offer. You are also offering related content to your site visitors that they may find useful and interesting.

So where does ‘3 way linking’ fit into this picture?

3 Way Linking has been an emerging trend over the past 12 months where webmasters and website promotion companies who own or manage multiple sites initiate link exchange requests whereby you link to the site they are promoting however your link is placed on a third party site. Usually the site they are promoting has no visible link page set up on their site and no references to the link page/s where your reciprocal link is held. Typically the third party site where your link is listed has been built specifically for just this purpose and is usually a series of links with no site content. Alternatively your link may placed on a third party site that the webmaster owns but has no content relevance to your own site in an effort to hide the reciprocal nature of the link exchange from the search engines.

So what is the benefit of 3 way linking?

The only benefit is to the site who is proposing the 3 way link exchange in terms of quickly boosting their online presence on the internet and anonymously building links pages that have no direct link to them so that they can’t be penalized for deceptive SEO practices that blatantly attempt to manipulate the search engines. Be wary though, this doesn’t mean that your site can’t be caught out by being linked with a bad neighborhood site and consequently lead to having your search engine rankings drop!

Who else benefits, well clearly the website promotion/SEO company who are being paid a fee to dupe unwitting website owners to knowingly or unknowingly engage in these 3 way link practices. They may get away with it in the short term however practices that generally have little benefit to the wider internet community and are only being used to manipulate the search engines are typically weeded out by responses by the major search engines in redefining their ranking algorithms and dropping sites from search engine listings who behave inappropriately.

So how do you identify a 3 way link exchange invitation?

A simple word of advice, read your link exchange requests carefully as 3 way link exchanges can be hidden deceptively within the text offering you a link exchange with a site of similar content and value however if read carefully you will notice that the reciprocal URL site where your link exchange has been placed does not match. There is often no mention that the link exchange request is a 3 way link exchange. Alternatively the link exchange will not nominate a reciprocating URL where your link is to be placed however on completing the link exchange the location of your link is not placed on the direct URL of the site you agreed to exchange links with but on another third party site.

The last version of this type of link exchange invitation is the webmaster or website promotion company who is acting on behalf of a website will clearly state that the exchange is a 3 way link exchange or ‘triangular link exchange’ and will then espouse the benefits of such linking practices. For example here is one that I received recently for my Sabu Jewellery website, I have removed the site details of the initiating party for confidentiality purposes:-

“Dear Webmaster,

I found your website http://www.sabujewellery.com/ by google search engine and it has a good link popularity. Sir, I handle online marketing for my clients site. To increase the link popularity of my client’s site, I am now looking for triangular Link swapping with some good quality sites. You are already aware that Triangular Link swapping is much more popular and beneficial than Reciprocal Link exchange .This way both the sites gets the benefit of one way Linking. I would request you to place my client’s link at your site with the following details.

Our site details are…

(linking info of the site with similar content ie. the initiating site)

We have placed your link here…

(The URL location of the third party site which is in this case just a site for links, no actual content)

We would appreciate if you link back to our site.

Thanks & kind regards

Webmaster…”

A simple word of advice on 3 way link exchanges…

Whether you engage in 3 way link exchanges is entirely up to you, however I have few questions for you to consider before embarking on this type of SEO practice in an attempt to boost your search engine rankings:-

? How is anyone going to find the generic links page of the third party site on the Internet that lists your reciprocal link if it contains no useful content for website visitors?

? And why would you wish to exchange links with a site which has no real benefit to you or the wider internet community generally?

? What is the value of linking to a third party site that has no relevance to your own site content?

? Why are these sites relying on 3 way linking? Are they too lazy to build their own links pages and source quality link partners for their own site? Or is it just a ploy to manipulate the search engines?

? Can you afford to be associated with a third party site that may potentially be classed as a bad neighborhood site by the major search engines and result in your search engine rankings dropping by association?

The final word…

Don’t be fooled by the positive spin that website promoters are putting on 3 way links, do your homework and be one of the smart webmasters who looks to implement positive quality SEO practices on your site that not only benefit your own website, website visitors and your search engine rankings but add value to the wider internet community at large.

© Rank1 Website Marketing, 9th August 2007

www.rank1websitemarketing.com



Promote Web Site With Reciprocal Links

Sean.Ray


What’s Reciprocal Link

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Since the inbound link is a very important factors when the search engines decide the ranking of a web site in the search results, a lot of webmasters use reciprocal links to build their inbound links. So, won’t be surprised when seeing full of links in a “partners” or “resources” page in a web site.

There is a very special type of reciprocal link called as “3-way-linking” or “multi-way-linking”, which works as “Site A” links to “Site B”, “Site B” link to “Site C” and “Site C” links to “Site A”.

How to Get Reciprocal Links

To get a reciprocal links is very simple and below are 2 very common methods

Join the link exchange web sites, and request the reciprocal link with some other web sites. There are many very famous link exchanges web site you can leverage, such as build-reciprocal-links.com etc. Those web sites will also give you a functional to check whether your link has really been put in the other web site.

Second ways is to add a “Link Exchange” page in their own web sites, for those who have a visit to their web site, and have interests in the content of the web site, can request a link exchange, and build up a reciprocal links. Some web sites even build up a web site directory to store the web site they have reciprocal links with.

Is Reciprocal Link Still Effective

2 Sites reciprocal linking is no longer effective and can actually accrue penalties toward your website(s.) Google and other Search Engines can very easily find these pages and discount them. But, that doesn’t mean all reciprocal linking is ineffective!

Google states on their “link schemes” page that “Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)” is in violation of their Webmaster guidelines. Notice the word “excessive” being used twice in there.

This means that selective link exchanges between quality sites is not against their guidelines and and it still works! But if you have many web sites, please do avoid the methods like “Site A” point to “Site B”, “Site C”, “Site D”, and “Site B” point to “Site A”, “Site C”, “Site D”, etc. This will be very easily captured by Google and treated as “Excessive reciprocal links”.

What’s the Most Effective Ways to Get High Quality Reciprocal Links

There are 2 ways you can use:

The first methods is to use 3-way-linking or multi-way-linking described in above, and it’s hard to be found by Google. If you have multiple web site, this is definitely the way you should use.

The second way is contextual link exchange. The word here is a little bit new. Let’s me describe a little bit here. Instead of simply putting a link to the other web site, you can put the link within the article you have written for your web site. Links that appear within content are much more “natural” looking than sidebar and footer links. What’s more, Google like contextual.

Successful Factors for Reciprocal Links

So, how to make sure a successful reciprocal links campaigns when promoting a web site, below are some factors you should pay attention to:

Only exchanging the link with the relevant web site. If your sites is talking about web hosting, you have no need to exchange link with a web site talking about the game. Google will put a negative score to your site for those irrelevant links.

Content is the king of a web site, no matter how many reciprocal links you have made, if you cannot provide a good content to your read, all your effort will result in nothing.

Reference:

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