Linking Strategies & Website Marketing.

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Boost Targeted Traffic for Your Online Business With a Good Linking Strategy

Kanaga Sivaraj


Traffic is of utmost importance for the success of your online business. Getting loads of untargeted or irrelevant traffic is not in any way going to help your online business. A good linking strategy is what you need to ensure that you get a stream of targeted traffic. It is better to generate 200 targeted traffic visitors a day rather than 2000 visitors who have little or no interest in your products and services.

The linking strategy detailed below will show you how to get about doing this.

1. You should endeavor to get as many one way inbound links as possible because Search Engines love them immensely. This will be possible if your website has unique, quality content. If you have such great content, other webmasters will be eager to link their websites to yours to provide their visitors a good experience. This will provide you with one-way links thus generating valuable traffic for your website.

2. One of the best ways of generating targeted traffic for your online business is to write quality authoritative articles on the theme of your website and submitting them to article directories and article distributors. You should of course have your website URL in the resource box. These articles will be grabbed by webmasters and published in their websites and ezines. This will soon have a viral effect, which in turn will generate a huge volume of traffic to your website through the link in the resource box.

3. Another useful strategy is to identify the sites that the search engines consider as Authority Sites in the same theme or niche as yours and endeavor to exchange links with these sites because these are sites that generate a huge amount of traffic. These sites often have more quality content and more pages than other sites and in most search engine results for high traffic keywords, they will appear within the first ten results. If you are successful in exchanging links you are assured of a substantial amount of targeted traffic from them.

4. Though there is much talk about Search Engines devaluing reciprocal links due to certain unethical practices indulged in, by certain webmasters, search engines do appreciate quality theme related reciprocal links. Acquiring such reciprocal links will generate targeted traffic to your site.

5. As a new online entrepreneur your anxiety to generate traffic can lead you into pitfalls knowingly or unknowingly. Wrong linking strategies can get your website penalized or even banned by Google and other major search engines. Keep away from Link Farms and Bad Neighborhoods. Link farms are pages in websites that contain more than one hundred assorted links in a page and Bad Neighborhoods are websites that are banned by the search engines or have a bad reputation.

6. Wherever possible ensure that you have anchor texts in your inbound links. These anchor texts give the search engines a good indication of the theme of your website or web page. By having your keywords in the texts the rankings for these keywords will get a boost which in turn will enable you to get targeted traffic. It will be wise to vary the keyword in the anchor text, since too many of same anchor texts can make your links appear like spam to the search engines.

Conclusion:

Act with caution and act wisely. Don’t tread into areas where even Angels fear to tread and get penalized. A gradual and progressive increase of quality, relevant incoming links, will indicate to the search engines, that you are hard at work building a genuine good linking strategy. This will automatically boost the flow of targeted traffic for your online business.



Making Friends

What is Better Link Exchange or One Way Links

David Fishman


Link exchange is very helpful when building link popularity for your website, it also helps in building contacts and getting better search engine results. There are many free link exchange sites on the internet. Link exchange is beneficial but one way links are more valuable to your website. Reciprocal Link Exchange is still a very valuable practice. Everybody is always looking for the next big thing to bring more links to their websites.



Quality is better than quantity. As everyone knows by now links that grow to quickly do not look natural to search engines, so when search engines see this they become suspicious. Getting quality links are more important than getting quantity of links. One link from a page rank 8 can push you to the top of the search engines rankings compared to getting 100 page rank 0.

Getting links from web pages that contain your main keyword in the page title is extremely powerful and is something many people often overlook. Your link title should be brief and free of long sentences.

When optimizing your site you should optimize around the researched keywords that you chose. Remember content is king. Search engines love links and if these links are natural within the content search engines see the benefit and use them. Plus the rapidly changing content is another reason the search robots love the new content. Having good quality content is what brings reader to your site. Since the internet is about information content improve the quality of your website and by improving the quality this will bring people to your site. The site should be optimized for your chosen keyword or keywords. The first recommended way to get links is to develop useful, unique and original content. The way to get links to your site is to create well thought out meaningful content, when webmasters visit your website will read this information become interested and link to it from their website.

Manual link exchange is slow. However, link exchange done manually can be very, very time consuming. When placing the link in text body of the content, you are basically letting the visitor know that you are recommending the other website, the visitor might not be conscious of this, but this is basically what you are doing. Many people believe that Google and Yahoo have already started penalizing web sites that does link exchange in a large scale but we do not know the extend of it.

Reciprocal link exchange is not dead, if you provide links for the benefit of your visitors. Linking for the sake of visitors is a win-win scenario. Every link on your site is an official business contact exposure. So when opting to exchange links make sure the partner you are exchanging with is motivated to put the link on his site and you will need to do the same. One of the best ways to get links is using directories, blogs and articles. Yes link exchange is still worthwhile to do but your directive should be to get one way links, since these will really boost your search engine results. When acquiring one way links make sure you are using keywords in your anchor text, this will help with the one way link. Many web directories require you to pay for a one way link or exchange links with the directory.