Linking Strategies & Website Marketing.

Lets talk About Linking

Monthly Archives: November 2009

5 Linking Strategies that Work

Jinger Jarrett


the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.

However, as a certified Web CEO professional, and someone who also uses only “white hat” optimization strategies, I see people make a lot of mistakes when using this technique.

Below are some of the strategies that I use to make linking more effective, as well as raise my rankings in the search engines.

1. Do your homework first. You’re probably wondering what “white hat” techniques are.

“White hat” techniques are techniques that will always work with the search engines, like writing articles, blogs, and press releases, and optimizing individual pages for the search engines.

These are the primary techniques I use in addition to linking because they work.

Just ask Tinu Abayomi-Paul, the owner of http://www.freetraffictip.com. Tinu is an expert when it comes to using search engines to build traffic to her sites.

She wrote me the other day to thank me for “inspiring her”. I’m not sure exactly what that means, but I do know that she uses a lot of the same techniques I do to promote my sites. She now has over 90,000 relevant entries in Google, more than a lot of the top “gurus” on the internet.

The fact is, the more pages you have listed in the search engines, and the more links you have pointing back to your site, the more likely you are to be found.

Although writing articles, blogs, press releases, and optimizing pages definitely works, you still have to do your homework. This means actually doing a search in the search engines to find out how sites get to the top, i.e. what keywords they use, how their pages are optimized, etc.

I use Alexa, http://www.alexa.com, for this because it allows me to look at traffic stats, as well as see what sites are linked to eachother.

To get started, search for the keywords you are targeting. Take a good look at the sites at the top. This includes studying the keywords, titles, and descriptions they use in their headers. Also, read the text of the pages. It’s not that hard to optimize your page(s). Just write search engine friendly content that repeats your keywords. Make your content easy for your readers to read and understand though.

Now this may sound juvenile, but again, it works. Tools like Keyword Density Analyzer, http://www.keyworddensityanalzyzer.com, and Web CEO, http://www.smallbusinesshowto.com/ht/search.html, can tell you if you are on the right track.

You can also read Linking Matters, http://www.linkingmatters.com. This short, and free ebook in PDF, will give you more tips on linking. 2. Link to complementary sites. I get link requests all the time, and I have to reject about half of them. The reason why is that I won’t link to sites that have nothing to do with mine.

I offer small business, internet marketing, and search engine optimization and submission products and services. Links to quote sites, joke sites, and shoe sites don’t fit with this.

The key here is to understand that not only does Google, the most important of all the search engines, look at how many links are pointing back to your site, but they also look at the relevance of the links.

Sites that are similar, or complementary to yours, give you more credibility and higher page rank than having tons of sites pointing back to you that have nothing to do with your site.

Make the links pointing back to your site relevant.

3. Choose relevant, highly searched for, low competition keywords for your anchor text. This tip relates to tip four. Before you start sending out link requests to other webmasters, make sure that you’re targeting the right keywords. Not only are a lot of relevant links important, but your keywords should be keywords that will get you traffic.

4. Change your anchor text. Recently Google decided that links with the same text between your {{a href=”"}} and {{/a}} text should be different. Too many links pointing back to your site that had the same text “looks” like spam. This doesn’t mean it is spam, and sometimes, you don’t have control over how others link back to your site.

However, if you decide to exchange links with others, vary your anchor text.

5. Try other alternatives to software. Although there are many software programs out there you can use to help you automate this process, I caution you to be careful when using this kind of software. Although it may speed things up for you, you may also end up with a lot of links pointing back to you that have no relevance. Also, these programs really won’t help you as much as you think if you don’t change your anchor text once in awhile.

If you do choose to use software to automate the process, make sure that you personalize your emails. Again, do your homework and make sure that you are actually sending out email to sites that complement yours. No one likes to receive emails that say “Dear Webmaster”.

Using a directory script on your site can help you because others can visit your site and add their links. Just make sure that you check your directory once in awhile to see who is linking to you. Also, make sure that you set up your script in such a way that others have to have a link pointing back to you first before your script will accept their site.

Link Management Assistant – http://www.dirfile.com/link_management_assistant.htm

You can also find reciprocal link exchange sites like Link Metro, http://www.linkmetro.com. Sites like this will allow you to choose your partners, search for new partners, and exchange links without being bombarded with email or generic requests.

Regardless of how you develop a linking strategy for your site, you need to develop one if you want high rankings in the search engines.



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Website Promotion – 10 Ways to Success!

Greg Cesar


Fortunately there are more ways than one to increase website traffic. If you don’t mind spending a few bucks to attract visitors, the options obviously increase. But let’s examine what you can do to increase website traffic totally free of cost. It can be done and here are 10 ways to do it.

10 Effective Website Promotion Techniques



Search engine and directory submission: This is the first step towards effective website promotion. Don’t wait for the search engines to find your site. Go ahead and submit to them voluntarily. Submitting a sitemap would be better and will encourage the search engines to examine your site more often. Visits by the Search Engine Spiders are a key way to increase website traffic.



Top search engine ranking: Search engines drive maximum traffic to websites. Millions of surfers depend on search engines to locate the information they want. Research proves that people won’t usually go beyond 2-3 results’ pages (top 30 results) in their quest. Now you know the importance of gaining a top listing.



Listing in the top directories: Don’t ignore directory listings for your website; they get you about 10% of the traffic. You can really increase website promotion through the directories. The directories have human edited listings, and are more reliable and relevant. Don’t ignore Open Directory Projects, such as DMOZ.



Build link popularity: Top search engines count inbound links when ranking your website. Look for free link exchange programs. You can increase website traffic by including relevant links to your site. Some website owners use free blogs as lead generation tools. These things definitely help in your website promotion efforts. They are also a direct means to increase website traffic for free! Free classified ads that allow links to your URL are also good ways to increase website traffic.



Article marketing as traffic drivers: A relatively new but powerful website promotion tool and excellent website traffic booster. Publish articles on Ezine and Article Directories. Articles create interest in your website as you are seen as an expert. Having your URL and anchor text listed increases your number of relevant inbound links.



Use forums: Forums are a good way to boost your website promotion campaign as they are opinion builders. Join discussions and include your website URL.



Sign-up visitors for newsletters: Signing up new visitors is a great way to increase website traffic. The more the subscribers you have, the more revisits you will get. Use links to various products and pages throughout the newsletter.



Increase organic and direct traffic: Give your visitors reasons for them to return to your site. Use ideas like autoresponder courses, etc. Organic increase of your website’s popularity means retaining your audience while you ramp up your website promotion tactics.



Hire a professional to design your website: Good website design goes a long way toward retaining your visitors and increasing new visits to your site. A professional web designer knows that pages that are very long and require lots of scrolling down risk abandonment without getting read. A professional website design job will go a long way in retaining your visitors, drawing new ones and is an excellent website promotion tool. A professional web designer can give your site just the right mix of graphics and text.



Beat your competition: You win when your products and add real value for customers. This is the sure-fire way to beat the competition in addition to improving your site’s content and appearance. Therefore, knowing your competition is essential.



Despite not finding a place in the list, choosing the right business or topic for your website and its content holds the key to effective website promotion. Popular topics drive more traffic than a Ph.D. dissertation.



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Is Reciprocal Linking History?

Netraficseo


Visit 1any.com for Anchor Text Links

Just a few short years ago, there was a web page description tag called the Meta Keywords tag. It quickly became popular with unscrupulous web masters incorrectly applying keywords in an effort to rank better in the search engines. Google, and many top search engines ended up discounting, and ultimately ignoring keywords. It is still important to include this in your page, but for different reasons.

Increasingly, search engines have been placing more importance on a websites “connectivity” to other websites to determine how important, or relevant, your site is. This connectivity is done through linking. A link is like vote of confidence (in the eyes of the search engine) that says, “This site counts.” The more links you have coming into your site means the more “votes of confidence” that your site is worth a visit. Majority rules, democracy in action!

Who stuffed the ballot box?

Again, unscrupulous types have figured out a way to circumvent the system in an effort to gain position in the search engines. The technique was to build massive amounts of inbound links quickly, triggering the search engines to point to your site. The most effective way for the spammers (for lack of a better term) to accomplish this “fast linking” was to band together and form reciprocal linking pools, co-ops, alliances, and partnerships. The majority could no longer be counted on to vote correctly. How true!

Google quickly caught on to this method and had to make a decision. It was decided that the majority could not be trusted, and therefore their vote will be discounted. In fact, reciprocal links from sites that have a page rank of PR1-3 don’t even count anymore. What’s more, associating your site with large reciprocal link swapping programs could potentially cause the search engines to label your site as “unreliable” and have a negative effect on your over all web position.

Educated Voters Rule!

There is a new Vote in town, and it is called the “One Way Link.” It’s not really new, it’s just more important today. The search engines have determined that if someone is willing to “vote” for your site and receive nothing in return, than you must be worth a visit.

Every link into your site has a “value” or “weight” that is assigned by the search engines. Mathematically, it is very possible (even probable) for a dozen One Way links to have more value than 100 reciprocal links. Think of it as the “New Math” on the web.

The Hanging Chad….

“So why not go out and purchase some great One Way links and be done with it?” Is a question I get almost every day. The answer is simple. Google has a patent (yes, a patent!) on its method of determining a web sites overall valuation and relevance. Buying links circumvents their methods, and can absolutely result in being ejected from the search results altogether. What would happen if you woke up tomorrow and your website was no longer in Google?

In addition, that same group of unscrupulous types has come up with all kinds of methods to use the same tactics to turn those link pools into artificial looking One Way links. Google is a lot like the IRS – When they catch you cheating you loose.

The Votes are in.

1.Do not delete your reciprocal link inventory, or discontinue building reciprocal links. Just realize that they do not have the same impact. Swap links with sites that you feel bring value to your web visitor. Exchanging links is considered “natural” in the eyes of the search engines – that’s a good thing.

2.Focus on building quality one way inbound links from sites that are in the same content arena as you.

3.If you are involved in any unnatural link building practices you need to ask yourself if the risk is worth the reward.

4.Provide outbound links to resources that are similar to your sites content.

5.Consult your SEO consultant if you have any questions – they have your best interests in mind.

6.Get creative – there is more to linking than just directories and websites.

Linking Ideas: Articles, Press Releases, Testimonials, Interviews, Contests, Forum and Blog participation, Social networks, Google Video deployment, and talk to every vendor (with a website) you pay for services, and tell them they owe you a link!

Author Bio: David Tucker has been working with various aspects of Search Engine Optimization since 1996. Feel free to contact Netrafic for more information on Search Engine and Internet Marketing

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Making Friends

8 Linking Strategies That Work

Jeff Casmer


When it comes to linking strategies for your website you need to concentrate on one word. Backlinks! A backlink is defined as having your website address on another website. This creates a link pointing your visitor or a search engine back to your website. If you were in a game and were keeping score every backlink gives you a +1. An outoging link is the link of another website on yours pointing back to theirs. You would score this a -1.

If you were playing a game to win you would want the most pluses you could get. So it is with linking strategies. Here are some basic ways to get backlinks to your website.

1. You can buy a text link. Websites that get high amounts of traffic and are ranked high with the top search engines will let you pay them to put your website link on their site.

2. Forum marketing is a way to get a backlink. If the forum let’s you create a signature file you can hyperlink you website to a keyword phrase pointing back to your website. You can also list your website in your online profile and get a backlink that way,

3. Writing and submitting articles is a quick way to get alot of backlinks. Create a bio box at the end of each article with a link for your website. Then submit your article to as many directories as possible. Or even better yet use a software of article marketer to submit your articles for you.

These articles can be picked up by other directories, webmasters, or online newsletters and spread all over the internet giving your website a viral marketing benefit.

4. Place classified ads with popular directories like USFreeAds or AdlandPro. Upgrade to paid member and you can place unlimited ads with links pointing back to your website.

5. Blog and ping. In each blog post include a sort resource box with your website address. If you archive you posts this gives you backlinks for years to come.

6. Trade links with quality websites. We are not talking about reciprocal linking to directories with thousands of worthless links. A better strategy is to trade a link with a website that closely mirrors your site without being in direct competition to it. Also look to place their link on one of your pages that has the same page rank as the link they are giving you.

7. Post comments on other peoples blogs. Take the time to read the post before you make a comment. Don’t write something worthless like ” I like your blog.” Make your comments informative and relate to the blog post you just read. Then include your website address along with your name.

8. Internal linking can bring valuable backlinks to your home page. This would be when you put your website address in a hyperlinked keyword phrase and point it back to your home page. This is a great way to build keyword relavancy along with building up your backlinks.

These are a few linking strategies that work. There are many others. Just keep it simple and remember this simple formula.



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Internet Marketing: Discover A Linking Strategy That Can Destroy Your Competition

Wyatt Lee


A lot of Internet marketing professionals are of the impression that if they are to get back links to their site, they would actually have to pursue them, sometimes right till death.

One of the more common linking strategies includes searching high and low for high-ranking websites, and then pestering the webmasters for a link. Other methods include submitting articles to article directories, and writing well-structured press releases.

There is, however, one linking strategy that does not require you to go through the pain of convincing webmasters, or spending lots of time writing articles. I am talking about link baiting.

Link baiting works in a way such that there is no need for you to do all the dirty work. This interesting Internet marketing strategy actually attracts enough attention from other webmasters via the quality of your content, and they would be so impressed by your work that they would literally be on their knees to beg for your permission to include your quality work in their own websites.

And since they are now at your mercy, you can then hold them to ransom by demanding a link back to your site. How does that sound to you? Impressive, right?

So what is the concept behind link baiting?

The concept behind link baiting is actually quite easy to understand, but it is the implementation process that will give you the most headaches.

For a start, you would have to be a really good author. You must be able to write articles that are well-written in a very informative way. Your content must be engaging to your readers, and not some long tales that will put them to sleep. But most important of all, your article content must be the most unique. In other words, it is not found anywhere else on the Internet.

Link baiting can be seen as setting a trap for the other webmasters. In order for them to get out of that trap, they would have to give something in return. The prize for getting out of that trap is your unique content. You have what they need, and you know that they need it very badly. But you won’t let them out of the trap, unless they agree to link to your site.

As mentioned earlier, link baiting is a very handy Internet marketing strategy that spares you all the donkey work. This linking strategy relies on the strength of your unique content. And since it is displayed permanently on your website, it will be available for the whole Internet world to see, 24/7, and ready to be picked up by any interested webmaster.

So how do you excel in the link baiting game?

Link baiting is just like any other Internet marketing techniques. You would need to find the right avenue to pull it off, and one of the avenues is of course the search engines. After all, this is one of the most reliable ways for webmasters to find their way to your unique content site, and so your site would have to achieve prominent positions in the search results.

Right now, you may be asking: hey, what has getting back links got to do with the search engines? Wouldn’t it be inconsistent with the main objective of link baiting, and that is to garner quality back links for a higher page rank?

Well, link baiting is a linking strategy that is not only concerned with getting a high page rank for your site; it will also be able to preserve the PR at that high level. A high PR can be gained through SEO practices and solid link building techniques, but these are things you wouldn’t want to do forever.

Therefore, link baiting becomes important so that you can easily gain back links which you would otherwise have to slug them out for; links which are necessary to preserve your page rank.

So what are the types of contents that you can use as link baits?

One of the best types of content is a unique piece of news that conveys a message that is not heard of anywhere else, and is destined to be a revolutionary hit. Other content ideas include ‘How to’ articles that are always in demand, and also jokes and humorous articles that will trigger a viral effect.

Besides these, you can also veer towards the controversial issues that can trigger people’s emotions. One of the ways to do it is to pick on a certain belief, and then attack it head on by dismissing it from all angles.

You have just learned one of the most powerful Internet marketing strategies that can really sweep your competition off their feet. But it is important to note that link baiting do need some time in order for you to see the results, because you would need to put in a lot of effort to create your own unique content. But the rewards that you will gain later will definitely make your efforts worthwhile.



Making Friends

How Do One Way Links Help My Website?

David Marc Fishman


How do one way links help my website?

The best type of link is a one way link which are a tool that can have constructive to the webmaster. The webmaster’s basic goal is to have many customers coming to his website in the hopes that they will look aroundand even make some purchases. The problem is, though, that you need to have visitors there. One way links may be able to help you. links help to get visitors to your website so that you will achieve a better rank in the very important search engines.

What you need to know is; that there is no 100% bestway to get at the apex of the search engine results. But, there are things you can do to achieve your way up this ladder of success. The best method is using one way links. These links are quite simply a link to your site from other sites else’s website. Even though you have your link on their page, you do not have to put their link on your page. That’s a nice benefit because all visitor stay at your site, rather than the visitor clicking on links and leaving your site. Also, it is better because the other website owner (the one that your link is at) is going to do his best to get traffic to his site. Some will click on links to yours through his website. More traffic from least amounts of work.

How does one way links help you rank in the search engines?

This is the question. Do search engines perceive that your website be forced rank ahead if you have one way links to it? One reason for this is because if your link is there, the website owner is attesting to the caliber of your website. Looking at the facts, the search engines also believe that these links are better than reciprocal links because of this fact. The search engines are even ranking those websites that use quite a few reciprocal links less highly based on the information.

Because the other website owner is committing by attaching your link on his page and does not get anything in return, this is held at a finer standard than other webmasters that purchase reciprocal links.

Where to get the links

Of course, the hard part knowing and understanding the one way links after all. Not all webmasters are going to provide this to you if you just ask. You will need excellentexcellence content that is directly related to their website, they may do so. More than not, site owners will want something.

One strategy website owners have found that works well is to use article directories. You will need to write well written, educational article (or more) which will contain information that will be in your website. Then, at the bottom you simply add in your link and information. Webmasters arrive at the directory to get solid, condition content to link to theirwebsite. When using your information, they have to use your link too. now you have a one way link pointing from the other sites.

One way links are a tool that will help your website rank well in the search engines.



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Using Reciprocal Linking to Drive Traffic to your Website

Eric Fields


By Eric Fields

Reciprocal linking is a great way to improve your ranking in search engines. All reciprocal linking is, is asking other webmasters to link to your webpage and in return you link to their webpage. The more links you have the better. The one disadvantage of reciprocal linking is it can be very time consuming.

So first you should look for websites who have customers who can benefit from your product or service. For example, let’s say you are selling dog food. You should look for websites that sell dog supplies, or things relevant to dogs. But you would not want to link up with a site that only sold dog food. It would not make sense.

You can find websites to link with on Google, Yahoo or any other search engine. After you find the sites you want to link with, go ahead and email them. If your site does not produce heavy amounts of traffic, some of the sites with loads of traffic may not want to link up. This is where you can get a little creative. Try offering them a deal that the webmaster will benefit from. For instance offer the webmaster 10% of all the sales that come from his site.

In order to be effective you should at least contact 25 new webmasters a day. The pay offs can be huge using this method to generate traffic. Also make sure to add the links you are supposed to add to your link page. Lastly make sure you visit the sites you have exchanged with to make sure they have added your link to their webpage.



Making Friends

Linking Strategies for Search Engine Optimization

S. Reeves,morris.


Denver web site design

Web site design Denver

Linking Strategies for Search Engine Optimization

If you measure your search engine popularity by checking your ranking

on Alexa.com, then you have probably noticed recently that your ranking

on Google has changed. This is due to the fact that Google, like other

major search engines, has been changing the rules of the search engine

optimization (SEO) game. What used to get you super high rankings now

may move you down a few dozen pegs. And what used to get you in the top

500,000 may now have you off the list completely. What happened?

Reciprocal Links

If you were listening to your Denver web site design team over the last couple of years, you were

probably hearing a lot about reciprocal linking in order to maximize

your ranking on the search results page. Reciprocal linking is simply

one site linking to another site and vice versa. Sort of an internet

version of “your scratch my back, I’ll scratch yours.”

To accommodate this trend, linking services were established that would

set up these links for you. You join the linking community or pay your

money to the linking service and you get the chance to scratch backs

with people you would never ordinarily even meet. If you have used one

of these services, chances are that you have links on your Links Page

that are completely unrelated to the goods or services that your site

provides.

While this may have seemed odd at the time of set up, the rules of

web site design, Denver

businesses reasoned, required that this kind of reciprocal linking be used.

The logic was that as a search engine scoured the web looking for useful

sites, they would count the number of links to your site. If you have a

lot of links, you must have some really great content, right? Well,

sort of.

Natural Linking

Today, the search engines have wised up. In fact, this has happened

very recently. As word that you could simply rack up the links on your

site to boost your search engine ranking, sites all over the web were

doing it. Denver web site design

was focused on maximizing space for links so that clients could pile on

the linking community additions weekly, even daily. But if you have

ever been on a website that offered links and found that they were

totally useless, you know why the rules have changed.

Today, SEO is still bolstered by links to and from other sites, mainly

from other sites, called back linking. But the difference is that any

old link is not as good at helping your ranking as it used to be. In

fact, a bunch of links that are irrelevant to the type of person

visiting your site could actually hurt you.

So what’s the best way to use back linking to improve your rankings?

Simple. Keep it real. Link only to sites that offer something of

genuine interest to your visitors. This could be a related product or

service. It could be an article bank with great content on a subject of

interest to your clients. Or it could even be a competitor’s site. You

can solicit these sites for reciprocal links and often will get them.

But even if you don’t, being of service to your client needs to come

first. With the new rules in SEO, your ranking will soon follow.

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves

runs NewMediaDenver,an Internet technology company located in

downtown Denver, Colorado (http://www.NewMediaDenver.com).

Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10

years, and he constantly develops and stays current with all the latest

SEO and Link Building

Techniques.



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Reciprocal Linking – How To Go About It?

Brian & Jeff


For those having doubts on the activities of reciprocal linking, it is good news that reciprocal linking does work. In comparison to other linking strategies, you are able to argue on the ideals of link exchanges. It depends on the work procedure to create a powerful SEO approach with the help of link exchanges.

This article will provide you some important tips on how to go about successful link exchanges. However, some respected and talented internet marketers believe that reciprocal links are not good, and one way links are much better. Nevertheless, one of the best procedures of marketing your site to other webmasters is link exchanges.

At first, while you begin your search, always opt for the pages having Google PR equal, or greater, to your own for reciprocal links. As you follow this process, the quality of the reciprocal links is improved, and along with that, it improves on the whole accomplishment in search engines ranking.

You can see the improvement particularly in Google. As higher the Google PR rises, it adds more value to the link. Second, always exchange links only with the site that has a relation with your website through any source. Suppose, you are related to hardware business and you are linked with a website that deals with shoes – do not ever do that.

The website, with whom you are planning to exchange your site, needs to be contextually significant. If it is relevant then you are able to bring in extra points in the eyes major search engines. Third, always keep in mind that the affixed text which comprises your links must contain your keywords.

It seems to be a most important aspect of linking. Just have a look on the link to primary site which should be like Internet Marketing Secrets. If you design in this order, then it helps the search engines to know the exact keywords that you are optimizing.

When a person is able to search on your keywords, or keyword phrase, at that time it upgrades your search results. The fourth decisive factor is that there should not be more than hundred links in your links page.

Once you manage to keep the capacity of the links below hundred, then you are assured of not having any discredit in the valuation of your website, from the search engines judgment, and they cannot challenge it as SPAM. When your site includes more than one hundred links, which means you have created a small link directory. It is wise to build up categories, and assemble your links properly.

The fifth point is checking your associate webmaster’s site so that you are sure enough of getting linking back from his/her website. It has been known from experiments that once links are exchanged with other websites, the very next day of exchanging, they removed the link back to the main website from where it was exchanged.

If you want to try it, you can do it anytime yourself, or use specialized software applications that will help you achieve it. You are entitled to get lots of options, and it does depend on your justification on reciprocal links, all you need to do is to check regularly.



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