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Monthly Archives: October 2009

In Defense Of Reciprocal Linking

Oudam Em


There seems to be a lot of bad-mouthing about reciprocal linking nowadays by SEO “gurus” and amateurs alike, most notably in the various internet forums.

Reciprocal links, according to the naysayers, are virtually worthless because they supposedly do not help your search rankings or pass Google PageRanks to your site.

While no one really knows how search engines factor reciprocal links into search ranking calculations, let’s suppose that the naysayers are right– that is, reciprocal links provide no SEO benefits whatsoever. Should we then abandon the practice of reciprocal linking altogether?

Not a chance!

Reciprocal linking is a perfectly natural and legitimate traffic-building technique that predates the search engines themselves. To abandon the practice simply to satisfy certain fears or assumptions about how a search engine works is unnatural and potentially unethical. That search engines cannot handle reciprocal links properly reveals a shortcoming in their algorithms, not in the practice of reciprocal linking itself.

From my years of internet marketing experience, reciprocal links are an invaluable source of highly targeted direct traffic. Some of my sites are receiving hundreds of visitors a month through my link partners. Best of all, the traffic is all free. While I could have bought these clicks through various pay-per-click campaigns, which I do heavily anyway, I save hundreds of dollars a month just by trading links with relevant sites.

The keyword here is relevant. You’ll get clicks to your site only if your link is displayed prominently on your partners’ sites and that they are related to yours in some way. By the same token, you must be prepared to trade links with your partners in good faith, which includes devoting premium space to your link partners and limiting the number of outbound links on your site.

Here are some important points to keep in mind when swapping links with another site:

* Is the site in question relevant to yours in some way? Traffic is one thing, but high-quality, targeted traffic traffic is another. While you can get clicks by swapping links with an unrelated site, you can get more relevant traffic at higher click-through rates from sites are related to yours.

* Is the site complementary to yours, or is it a direct competitor? It’s not always true that linking to a direct competitor will be detrimental to your business. No two sites are exactly identical. There must be something different that the other site offers that yours doesn’t. Ask yourself whether or not the benefits from exchanging links with a competitor will outweigh the potential harms.

* Get an idea of your potential link partner’s traffic before trading links with them. Ideally, you’d want to trade links with sites that have comparable or higher traffic than yours. Don’t trade links with low-traffic sites as you could gain more by exchanging links with high-traffic ones. One exception to this rule is if the site under consideration is new and looks promising, in which case, the immediate liability in linking to the site is outweighed by the potential future benefits.

You could look at various analytical parameters, such as PageRank, Alexa ranking, link popularity, search ranking, to gauge a potential linking partner’s traffic. But none of these measurements are definitive, so there is an art to deciding whether or not a site is worth swapping links with.

* Where will your link appear on your partner’s site? Will your link appear in a highly visible spot or in the footer? Footer links will not get you many direct clicks and may not even help you in the search engine rankings.

* How many outbound links does your potential linking partner have? The fewer the number of competing links, the greater the chance that your link will be clicked on.

* Will your link be placed on only a single page or site-wide on your partner’s site? Site-wide links provide the greatest exposure as visitors may exit from any page on your partner’s site to your site. If your link partner does not do site-wides for any reason, make sure they link to your site from a prominent place on their home page. Links from “Links” or “Resources” pages will not get you much traffic.

The worst possible way to trade links with another site is to have your link appear on a dangling “Links” page to which a visitor cannot reach from the site’s home page. Reciprocal links set up in this way is usually done in bad faith and serve no other purpose than to manipulate the search engines and/or cheat linking partners.

* Make sure that your anchor text (link title) is descriptive and keyword-rich. Descriptive, keyword-rich link titles not only will not only get more people to click on your site, but also will help more in the search engine rankings– to the extent that reciprocal links provide any SEO benefits at all. But we’re not concerned about search engines, are we? Bear in mind that your main focus is the people who visit your partner’s site, not the search engine bots.

* When in doubt, use the “no follow” tag. If there is any concern whatsoever, by you or your linking partner, about the potential adverse effects of reciprocal linking on search engine rankings, use the “no follow” tag to link to each other.

Site-wide links are often frowned upon because they are thought be penalized by search engines. While this may or may not be true, using the “no follow” tag will circumvent the fear altogether. A “no follow” attribute tells a search engine not to follow the link or factor it into the destination page’s link popularity, thereby stripping any SEO benefits from the link. To the extent that the link exchange is done in good faith to swap traffic rather than link popularity, the use of the “no follow” tag should not be a concern.

* Keep an eye out on your link partners. While you should be very selective who to swap links with, so that they don’t try to cheat down the line, it’s good practice to check on your partners’ sites from time to time. While there are software programs to help you check whether or not your partners are still linking to you, you shouldn’t have swapped links with too many sites in the first place to have to rely on these automated systems. You should be able to check manually by clicking on your partners’ links one by one and verifying that they are still linking to you under the terms initially agreed upon.



Could you pliz tell me the best linking startegy to use on a new website i have?

Steve G


I am looking for the best way to link a new website i have. Mostly i am looking for free methods to do this. Will aprreciate both reciprocal and non reciprocal listing but non reciprocal wil be highly appreciated. Any automated systems to help me do this will be highly welcome. If you have to give a paid option, please quote one that is cheap but very efficient. I would appreciate especially one that you only pay a one time fee as oppossed to monthly fee. Any free linking directories will lso help. I am on almost zero budget. thanks for understanding.

Best Bass Fishing Guide

Using One Way Links to Build Link Popularity

David Fishman


Many sites link back and forth to each other simply because it makes good business sense to do so. Search engines still count reciprocal links but they are not valued as much as one way links. By establishing reciprocal links will help your site move up in the search engine rankings. For a very long period of time all the webmasters traded links. But now, because of the new search engine algorithms, reciprocal links are not as powerful as they once where.

Consider paying for submission to some important directories. For a fee, these directories will index your site in their database within two to five business days. Links from any directory that is not popular is not going to help your overall link popularity, but as these sites grow in popularity you will receive more and more relevant links which will bring your link popularity up.

Writing articles and submitting them to article directories is one of the best ways in creating one way links and increasing popularity to your website. Search engines index text links a lot easier because a text link can be analyzed for certain keywords and it can check for relevancy of the keyword with surrounding words.

One way links are more favorable than reciprocal links; Google assigns different weight to one way links and reciprocal links, usually the reciprocal links are lower. If you have a site that is on the same ip do not link to each other, search engines to count this as a link.

Writing articles is very popular now and if you are not doing it you need to start producing articles and distributing them among article sites. Your articles should be of good quality, helpful to the audience and display to the internet world your knowledge and expertise. One way links will really push you up in the search engines. Writing articles is the best and easiest way to get one way links. Creating a bio and including your links at the end of the articles is a great way to rapidly grow your one way links. Writing articles is the easy way to get one way links.

It’s like a voting system. If 100 sites think your content is worth linking to, then search engines like Google will take notice. The link anchor text is more effective if the page receiving the link has the anchor text in its title tags, and even in the page unique URL. Of course, the on page content should include the keyword phrase at the appropriate density. Writing articles and posting them to article sites is one of the best ways to generate traffic to your site, it takes time but it is worth it. As everyone says “content is king” everyone is wants new original content on their sites to drive traffic to it.

Obviously, the higher your website is ranked in the search engines the more visitors will click on your site and the more traffic you will have. The best ways to get good targeted visitors are search engines. Reciprocal link exchange is not dead, if you provide links for the benefit of your visitors. Linking for the sake of visitors is a win-win scenario.



One Way Link Building Services – Improve Your Rankings

Kealie Maouli


 

 

One Way Link Building Services – Improve Your Rankings

 

What are one way links? One way links are links you get without having to swap or give one back in return. One way links imply that you must have a very well recommended web site, and the more one way links you have the more popular your web site becomes and the higher your search engine rankings will be. One way links are becoming very popular in company web sites.

 

The business world is sometimes brutal and extremely competitive, especially today with both small and large businesses turning to the web for customers. Our One way link building services can help you to get that competitive edge. You have consumers searching for your keyword to get to your web site, but what about the other companies that may have the same keyword and are trying to pick up the same traffic you are aiming for, and trying to increase their ranking with this same keyword. What can you do? For one thing, have as many links as you can directing the viewers to your web site, and make sure the page you link to is of high quality and very informative. The more informative, the higher your ranking will be. Remember never to use the same IP address on all your websites. Try to use a different IP for each one.

 

Many people refer to reciprocal linking as link exchange, because, basically you are exchanging a link for a link with another website owner. But now search engines are beginning to evaluate reciprocal linking as a superficial way to reach higher rankings. Another type of link building is one way links, just like the term states this is one link on a site that points to your site and there is no return link, and one way links are not used to manipulate search engine rankings, and therefore are becoming more and more popular in business today. Infact I wouldn’t be surprised if search engines like Google refuses reciprocal linking altogether.

 

There are services to help you find the right one way links and quality sites to help you raise your rankings and increase traffic. At Indentifytraffic we are professionally trained and experienced in building links to web sites, and can help you to get one way link building services so you can accomplish that Increased website traffic and are promoting your web site to a much larger audience. Helping you to achieve your goals in the business world is our top priorty, and our people will work diligently to ensure that you are satisfied with the end results.Things are changing everyday on the internet and you need your company to keep up with the competition.

 

Let us help you to do that. We have the business knowledge and ability to handle all your web site needs. From web design to one way linking, our people can take care of your internet problems and help get you on the right track, and keep you there.

 

For more information please visit: www.identifytraffic.com