Anne-Marie RONSEN


Reciprocal Link Exchange is a very popular and valuable practice. This can be a valuable tool for information sharing and it helps establish communication among web developers and creates strong on line communities.

The positioning of your site depends a great deal upon how many people link to your site. This means topics and information may or may not be connected, and the probability that it’s a valuable site diminishes.

Once your website is up and raring to go, it is important to start formulating a marketing strategy. But you must first understand the difference between reciprocal and non-reciprocal links.

A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously.

A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.

Remember, search engines look for key word connections between reciprocal links to determine if the sites are in fact benefiting each other.

Tips and recommendations for designing a Good Reciprocal Link Campaign

- Set a goal. Figure out how fast you can do it, then create a plan to increase and improve your Page Ranking. Start your own Marketing Linking Campaign;

- Choose your reciprocal links wisely. Connect only to websites that contain related information that readers will enjoy.

- Use your time collecting valuable information on your site, and then tell everyone you can! Offer a web site full of interesting details that similar sites’ readers can’t live without. The best way to gain readership is by offering a valuable resource!

- If you want to improve your Page Ranking try to do not link to sites that are irrelevant to yours and avoid sites that have a “Links Page” that is hard to find.

- Write relevant articles and publish them for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.

- Email other webmasters and simply ask for a link and provide a pre-coded HTML link for them to cut and paste to their page.

- Do not link to sites with directories that are haphazardly arranged with no categorization and avoid sites that contain more than 40 - 50 links per page. Your link will be hard to find…

- The fastest and most powerful way to make your website known is to submit it to as many relevant web directories as you can. Directory submission is the BEST way to gain targeted traffic to your site.

- Celebrate each small success and keep in mind every small step in the right direction is bringing you closer and closer to your main target.

Choose wisely! And be patient, be persistent, be creative! Even if you only acquire one third of the links you pursue, your efforts will be well-rewarded.

Copyright © Anne-Marie Ronsen

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

Derek Rogers


How can one way link building services help you and your business? In the world of internet marketing you probably already know by now that it is a tough and very competitive world out there. There are millions of websites, literally, and each one of them are trying to get customers just as you are. While not all are trying to get the same customers as you are, they are all trying to get customers. Now, your customer base will be a competitive field as well. You have other competition and they do want the same customers.

What can you do? There is a method called search engine optimization. This method is a host of techniques that work together to boost your ranking on the search engine and get your website noticed by your customer base, people searching for your keyword. Now, the problem is that other websites are trying for good ranking on the same keyword, at the same time. They too are trying to implement a good search engine optimization plan.

One method of search engine optimization is using one way link building services. Google uses many different elements to determine page rank. Links are extremely important to Google and the more links you have pointing to your website the better off you are. However, it is not always as easy as that. One way links are very difficult to get and maintain.

There are certain criteria that need to be met. First, these links must be of high quality. The links cannot be placed on link farms; this can actually hurt your page rank. The higher the quality of the page your link sits on, the better it is for your ranking. The links must also be from different websites. This means that each website your link is on, must come from an IP address different from all of the others.

Furthermore, the links must be permanent and one way. At one point in time, reciprocal links were the most common. You link to an important website and they link back to you. However, now a days more importance is placed on one way links than any other type.

Because this is hard to achieve, you can take many advantages of one way link building services. These services are offered by individuals or companies that are experienced in building one way links. They have access to websites that are high quality and accept one way links. Using these services can get your links on websites with high ranks on Google, which is ultimately important.

Provided that you use one way link building services that are reputable and experienced, you will find that your own rank increases and your customers have a better ability to find you and your services. One way links are just one method of search engine optimization that can help increase your popularity in the search engines and ultimately increase your traffic, sales, and income all at the same time, which is important to any business.

John Hayward


Would you like to know about a new robot that works for you even when you are asleep?

Let me tell you about Zeus. . . he is a simple, intelligent, internet robot that builds a link directory and creates reciprocal links for your web site.

Zeus is the first of a new breed of innovative, robotic software products for webmasters.

Zeus is a smart internet robot that traverses the web, spidering sites and creating for any webmaster, a vertical themed link directory.

Train him to find web sites, matching your unique themes or subjects, and he will zoom off to find thousands of them. Zeus then helps you to review and organize them into vertically-themed categories and possible inclusion within your link directory.

Zeus creates qualified traffic to your web site in numbers you have always thought to be impossible. This is quickly accomplished through a series of steps utilizing dynamic website content, increased search engine activity and genuine, match-each-other reciprocal links.

Content is quickly added to a website with dynamically changing, Zeus-generated, link directory pages. With a single click, your Link Directory is built and uploaded to your web site. These themed pages are keyword-tuned to score high in search engine rankings. Search engines give higher rankings to websites with themed content that match each other through mutual reciprocal links. It is now possible for your directory pages to place in the top 10 search engine listings with a single search word! Imagine having hundreds of these pages, each page built around a single keyword or phrase. As a possible added bonus, re-submission to search engines is a forgotten chore once reciprocal links point towards your site. Robots will visit your site more often because they will find links to your website more frequently throughout the internet.

One good reciprocal link can give you the same amount of traffic as a major search engine and with a Zeus internet robot; you can have hundreds of reciprocal links. The best qualified visitors to your site are from reciprocal links. Zeus simplifies the tedious task of reciprocal link generation by providing, from your link directory, a pool of qualified, theme-matching, reciprocal link prospects, organized by themes or subjects. A contact manager is included allowing you to email an individually-personalized reciprocal link request to each website’s webmaster. Everything is easy to edit, organize and maintain. Link Partners receive a preferential graphic and listing at the top of each directory page providing a compelling reason to reciprocate the link.

Your link directory will also ensure your website’s visitors stay longer and bookmark it into their favorites for a speedy return. Zeus is non-invasive to visited websites and follows all the Robotic Guidelines as described throughout the Internet. You can use Zeus in multiple themes; great for web marketers, authors, researchers, webmasters or serious hobbyists.

Zeus is not for everyone but if you are a moderately to expertly skilled webmaster, with limited time on your hands, who could benefit from a vertical-themed link directory and increased website traffic, Zeus will automate almost every aspect of creating such a directory.

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Hawaii88


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BizAtomic


If you want to get serious about driving more traffic to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies:

1. Reciprocal Linking

2. Purchasing text links

3. Employing a link finding service

This month’s issue of BizAtomic Advisor focuses on Reciprocal Linking - How it can help. When a trusted site links to yours, people follow that recommendation.

Reciprocal link means your website links to another website and that website links back to you. Search engines use link popularity to rank websites. Exchanging reciprocal links with other sites will build a great link directory that will motivate visitors to bookmark your website to get access to your link directory.

One of the factors search engine’s use to determine your relevancy to a search term is the number of websites linking to your website. This is an effective way to increase your search engine rankings.

Three key success factors for a reciprocal linking strategy are:

1. Quality of links should outweigh quantity

2. Link partners must relate to your site content

3. Partners should link to you from pages listing as few links as possible

Linking is what the web is all about. It helps you move from one document to another and from site to site while maintaining your focus on a particular subject. The ideal situation is to have one way links from related sites without you pointing back to them. However, you would have to have a lot of valuable information, tips, tools, articles, resources, etc. in order to motivate people to link to your website. Unfortunately most sites don’t fall into this category and reciprocal linking is a requirement.

Step 1 – Get people to want to link to your website. Generating quality inbound links to your website requires a systematic approach and hard work. But the payoff is worth it. To begin with you must have good content on your website. Step one is to analyze the value of your content in relation to competitors. You will also need a page of outbound links on your website that visitors will find valuable.

Step 2 -Research websites that are worth linking to and that will bring relevant traffic to you. You need to identify the portals, directories, news sites, ezines, blogs, and other information sources specific to your industry. You can let your fingers do the walking across the keyboard or you can purchase one of the many software tools on the market designed to locate relevant sites. They also help collect email addresses and even prepare letters requesting that a site add a link to your site. Without making any recommendations you may want to look into the following tools:

* Arelis Reciprocal Link Solution

* Zeus Internet Marketing Robot

* Linking 101 Linking Management Script

* Duncan Carver’s Link Management System

* Hot Links SQL V2.3

* LinkMaster Pro

* Links Manager

* Links4Trade

* PowerLinks.com

Make sure you at least visit the sites these tools generate. However, the best way to build long-term link popularity is to offer good content and features providing real value to your visitors. People will discover your website.

Google is a great help with your research because it ensure your partners are properly indexed. Look for sites closely related to you in terms of theme and keywords. Google’s ranking algorithm takes into account each link’s importance along with other factors like the proximity of your search keywords in the documents. In other words, it’s not just about the number of sites that link to a given page, but also the importance of those sites (measured by the links to each of them). Google has given a name to its ranking algorithm for determining a web page’s importance; it’s called PageRank™.

Human based directories like Yahoo and the Open Directory project have a lot of influence over search results. List your site in the correct category with a good description.

Next make sure you are linked to and from topic specific and niche directory websites. These are sites that provide information that is an exact match for what you provide.

Don’t forget partners and vendors from your business. Since you already have a relationship you are more likely to be able to request and receive a link from their website.

Step 3 - Implementing your strategy. Like any marketing campaign you need a plan.

* Set business benefit objectives for your Linking strategy. Think about what you are trying to achieve and write it down on paper.

* Develop a content plan for populating your website with valuable content.

* Set linking policies, pages, and linking code you can give to link partners for your site.

* Monitor the progress of your linking strategy so that you can see what results have been achieved and adapt or tweak what you are doing to improve results.

* Benchmark your site’s link popularity against competitors

A Reciprocal Linking Program will require that you manage the following:

1.The name of the site

2.The URL

3.The name and email address of the person who runs the site

4.The date you contact the person who runs the site and the date he or she responds

5.The resulting deal (Some will say yes, some will say no, others will not reply at all, others will want a link back from you, some may want money for links, some will be out of town and take weeks to reply, etc.)

6.The status of the deal

7.Verifying that the link is in place

8.Checking the site periodically for the link (Yes, some folks swap links and then pull yours for odd reasons.)

Remember the most important benefit of a link exchange is the traffic resulting directly from these links. Search engines are highly unpredictable. They keep changing their algorithms every now and then. Your site is on the top 10 results today but it may not be so tomorrow. Of course, you don’t want to exclude search engine optimization but your main concern should be getting traffic from direct links.

Elliot Jarves


Plain and simple; a lot!

Reciprocal linking has been so abused by webmasters and Search Engine Optimization (SEO) experts (term used loosely when it comes to reciprocal linking) that the larger search engines have begun the process of disregarding reciprocal links as irrelevant.

Does that mean you will be penalized for having some? No, you won’t be penalized (unless they lead to ‘bad neighborhoods’) but you will also not gain anything from having them either.

What has brought this downfall of reciprocal linking? Automation and spam sites but mostly automation. Automation allowed for membership sites to be created where trading can happen at the click of a button and your site is updated automatically with the new link page including the new link. Automation also allowed for finding link partners to send generic emails to in the hopes that they would take the bait and link back to you in return for your link to them.

Now, I like automation when done in a responsible and sensible way. But much of the reciprocal linking automation was about getting as many links as possible as fast as possible. Obviously, unless you are YouTube or MySpace, this is very unnatural and has been easy for the search engines to include in their algorithms.

Many webmasters threw all senses out the window in their quest for reciprocal links. They would go after anyone and everyone rather than finding related and quality partners to share links. Some even would say that they did it for the traffic, except that most of the sites that they traded links with didn’t have any traffic and they were trading links to get higher search engine placement to get more traffic.

Another fatal flaw of reciprocal linking is the unscrupulous webmaster who buries your link on a page that will never be visited by a human visitor and probably not a search engine bot either. Most webmasters were not taking the time to actually see if the page their link was placed on could be found by the visitors to the parent site and therefore didn’t get any search engine benefit or any natural traffic benefit. However, because you were a honest webmaster the link from your site did pass page rank and visitors to the other site and therefore the unscrupulous benefited greatly from laziness.

Now, most recently, there have been the 3-way reciprocal linking requests. This is still a reciprocal request and is still very easy for a search engine to identify. In fact, you would need to have hundreds if not thousands of web sites that you were rotating your 3rd site links through for 3-way linking to be difficult to detect. When webmasters explain it they make it sound like it is better than regular reciprocal linking but the reality is that it is more spammy than reciprocal linking because you are intentionally doing it to achieve better search engine placements.

So, my recommendation is to stay away from all reciprocal linking (at least in the traditional sense).

Well, what’s left you may ask? The answer really goes back to more traditional marketing methods for creating traffic to a campaign. In the web world, our campaign is usually to gain more traffic and if we get higher search engine placement to get that traffic then it is a bonus.

All of the following, create long lasting 1-way backlinks that may come from highly respected authority sites and therefore carry more value in the search engine algorithms.

To start with, there is the tried and true method of submitting your site to ‘hand-edited’ web directories. Although not all of them are hand-edited a vast majority are. Which also means that the free web directories have a back log that may be a couple of days to a couple of months. Even still, it is worth submitting to as many directories as you can. Don’t expect much traffic from this method but that’s ok because we are really looking for the 1-way backlink.

Next, would be article submissions/marketing. Write individual articles or create a series of articles and submit them to the major article repositories. Article marketing doesn’t usually have an immediate effect on traffic but will build links over time as a well written article will be republished on many sites, blogs, and newsletters.

I usually recommend directory submissions and article marketing take place first because they take the longest to actually gain momentum. But once they do it can be an incredible experience.

Next come the more time consuming but more immediate techniques. They are signature usage, site development, social bookmarking and context linking.

Signature usage is really simple. It is the task of commenting on blogs or forums that are related to your sites general topic. The benefit is a self-placed backlink to your own site. These links can usually even be to pages on the interior of your web site not just the home page. One of the best techniques to generate traffic from your signature is to offer link followers a discount or unique benefit just for following that link.

Site development is simply the process of making your site attractive and friendly to visitors. Sometimes this is called Visitor Experience Optimization (VEO). VEO becomes more and more important as your site gains more and more visitors. Your goal is to have a site that keeps a visitor there as long as possible. It will also increase the likely hood that anonymous webmasters will place links on their site to your site without a request from you - a 1-way link.

Social bookmarking is one of those things that webmasters may do that will make them feel funny and seem like they aren’t doing the right thing. It’s really OK as long as it is done without complete automation and without the intent to spam the bookmarking sites. What you are really trying to do is submit a vote for your own sites’ pages (don’t submit every single page of your site) into the bookmarking sites. Hopefully someone else will see your submission and agree with your vote and so on and so on. This technique will not work with every web site but it is worth at least submitting your pages to a group of bookmarking sites with some hope…

Finally, for those reciprocal request that you will undoubtedly continue to receive, contextual linking is what you want. Even if it is a reciprocal link between sites, if it is embedded within the normal context of the other webmasters web site it will be more trusted than a standard reciprocal link. Basically it will appear more natural to the user and to the search engine bots. Obviously for it to make sense, any reciprocal linking should only be done between sites that are related in some way and please don’t make every incoming link appear the same. Change the text of the link and the context of the paragraph or page the link comes from so that it once again appears natural.

Of course, even if you do all of these things perfectly, there is no guarantee that you will be on the first page of any search engine result pages. But you will at least have a chance and will outrank a vast majority of the competition sites in the coming years.